Jacob
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Jacob
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Role
Editor
Client
Various
Production
Various
Date
October 10, 2024
Further education agency Net Natives asked me to produce a compelling piece highlighting the successes and features of their evolving SaS Product Akero. The piece was used in the companies keynote at a large convention for the sector in the US as part of the companies continued growth state-side
A mixture of data, product demo,s and creative campaigns were weaved together to show what the product as well as the agency backing have and continue to offer thier clients. Key success metrics need to be shared and impactful. Using kinetic type and motion I aimed to do what I could to show, not just tell the audience.
Further education agency Net Natives asked me to produce a compelling piece highlighting the successes and features of their evolving SaS Product Akero. The piece was used in the companies keynote at a large convention for the sector in the US as part of the companies continued growth state-side
A mixture of data, product demo,s and creative campaigns were weaved together to show what the product as well as the agency backing have and continue to offer thier clients. Key success metrics need to be shared and impactful. Using kinetic type and motion I aimed to do what I could to show, not just tell the audience.
The Progress Film Company wanted to update and showcase the various motion projects they had worked on in the past couple years. It was my job to find a track that carried the energy of a showreel, and use additional motion and cutting to weave everything as seamlessly as possible. Thanks to Progress for entrusting me with the showcasing of their great work.
Mixing together the many different animation styles on show here is always a challenge of an compilation of this sort. That said, by carefully deciding which of the projects to show back to back and how they integrate you can definitely avoid some of the jarring feeling for the audience. I and the team it seems felt we managed it.
Here is an example of a showreel put together for myself as a designer. The purpose was to demonstrate how I could present projects in a minimal yet engaging way. The content it self could be anything from projects, to metrics data.
A white gallery was the feeling I wanted to create offering different transitions and screens to refresh the palette from time to time and keep the audience engaged. Often letting the work speak for itself is crucial when working with clients on these projects, keeping any additional creative direction to a minimum.
