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Richard James

Role

Editor

Client

Richard James

Production

Studio Pretty

Date

August 12, 2020

Richard James - Brand Film

The Vision

‍

During lockdown, with fewer projects to work through I had various spec ads that I wanted to play around with. This was the one that found a place in my heart. The pitch is a series of short stories showing how the Royal Mail was helping to keep people close. The practical message 'Send it, sort it' was a statement of how reliable and quick the service is.

‍

Edit Notes

‍

Finding inspiration in Paul Machliss and Edgar Wright's films. playful transitions and fast cuts make a playful forward leaning rhythm to carry this advert forward. Changing frames as we enter 'the journey' keeps the edit fresh throughout. Small bits of appropriate console-esq motion graphics compliment the story at the end.

‍

Heading
Richard James - Brand Film

The Vision

‍

During lockdown, with fewer projects to work through I had various spec ads that I wanted to play around with. This was the one that found a place in my heart. The pitch is a series of short stories showing how the Royal Mail was helping to keep people close. The practical message 'Send it, sort it' was a statement of how reliable and quick the service is.

‍

Edit Notes

‍

Finding inspiration in Paul Machliss and Edgar Wright's films. playful transitions and fast cuts make a playful forward leaning rhythm to carry this advert forward. Changing frames as we enter 'the journey' keeps the edit fresh throughout. Small bits of appropriate console-esq motion graphics compliment the story at the end.

‍

Richard James - NYC In-Store Display

The Vision

‍

During lockdown, with fewer projects to work through I had various spec ads that I wanted to play around with. This was the one that found a place in my heart. The pitch is a series of short stories showing how the Royal Mail was helping to keep people close. The practical message 'Send it, sort it' was a statement of how reliable and quick the service is.

‍

Edit Notes

‍

Finding inspiration in Paul Machliss and Edgar Wright's films. playful transitions and fast cuts make a playful forward leaning rhythm to carry this advert forward. Changing frames as we enter 'the journey' keeps the edit fresh throughout. Small bits of appropriate console-esq motion graphics compliment the story at the end.

‍

"

We're are an incredibly selective agency. Selective with our small portfolio of clients, as well as our freelancers. Jacob is someone who not only delivers the technical quality and detail our projects require, he also can engage on a direction level and have a creative stake. A rare and invaluable combination.

James Pretty - Creative Director - Studio Pretty
"
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