During lockdown, with fewer projects to work through I had various spec ads that I wanted to play around with. This was the one that found a place in my heart. A series of short stories showing how the Royal Mail was keeping people close. The practical message 'Send it, sort it' was a statemenrt of how reliable and quick the service is.
Edit Notes
Finding inspiration in Paul Machliss and Edgar Wright's films. playful transitions and fast cuts make a playful forward leaning rhythm to carry this advert forward. Changing frames as we enter 'the journey' keeps the edit fresh throughout. Small bits of appropriate console-esq motion graphics compliment the story at the end.
Royal Mail - Send It Sort It (social cut)
Here is a simple reframe of the original spec ad in social format. Enjoy
