Jacob
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Jacob
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Role
Solo
Client
Royal Mail (Spec)
Production
ALC
Date
August 15, 2021
During lockdown, with fewer projects to work through I had various spec ads that I wanted to play around with. This was the one that found a place in my heart. A series of short stories showing how the Royal Mail was keeping people close. The practical message 'Send it, sort it' was a statemenrt of how reliable and quick the service is.
Finding inspiration in Paul Machliss and Edgar Wright's films. playful transitions and fast cuts make a playful forward leaning rhythm to carry this advert forward. Changing frames as we enter 'the journey' keeps the edit fresh throughout. Small bits of appropriate console-esq motion graphics compliment the story at the end.
During lockdown, with fewer projects to work through I had various spec ads that I wanted to play around with. This was the one that found a place in my heart. A series of short stories showing how the Royal Mail was keeping people close. The practical message 'Send it, sort it' was a statemenrt of how reliable and quick the service is.
Finding inspiration in Paul Machliss and Edgar Wright's films. playful transitions and fast cuts make a playful forward leaning rhythm to carry this advert forward. Changing frames as we enter 'the journey' keeps the edit fresh throughout. Small bits of appropriate console-esq motion graphics compliment the story at the end.
